CHULA VISTA, CALIFORNIA — A major creative development project is underway in South Bay that could redefine how San Diego County competes in the entertainment industry.
The Chula Vista Entertainment Center (CVEC) is already operating a 90,000-square-foot creative studio space, with ambitious plans to expand into a 200,000-square-foot entertainment complex designed to serve filmmakers, podcasters, photographers, and digital content creators.
A Vision Bigger Than a Studio
Project leaders say the goal extends far beyond simply building production facilities. The vision is to create a full creative ecosystem within San Diego County — one that allows productions to operate locally without relying exclusively on Los Angeles.
According to reports, CVEC is working directly with city and county officials to streamline filming processes, reduce costs, and improve accessibility for creators. At the same time, the initiative aims to strengthen and train a local workforce to support large-scale productions.
Phase 1 Already Underway
The first phase of development is transforming space at the Millenia Library into coworking studios, podcast rooms, and production areas. Those facilities are expected to open later this year.
This initial stage is focused on smaller-scale creative professionals — including independent filmmakers, digital creators, and podcasters — who need professional production environments without relocating to larger entertainment hubs.
Phase 2 Targets Major Film and TV Projects
The second phase represents a more dramatic shift. Plans call for full-scale sound stages capable of hosting major movie and television productions.
If successful, the expansion could position Chula Vista as a legitimate competitor in the regional film and media landscape — attracting projects that would otherwise be based in Los Angeles.
Economic and Cultural Impact
Supporters say the project has the potential to reshape perceptions of Chula Vista. Beyond residential and housing growth, leaders envision a cultural and media-driven transformation that generates jobs, boosts tourism, and expands opportunity within the creative sector. By building infrastructure locally, the city hopes to keep talent, investment, and production spending within San Diego County.
As development moves forward, officials and industry observers alike are watching closely to see whether this bold expansion can turn Chula Vista into Southern California’s next major creative hub. For updates on regional development projects and business growth across California and beyond, stay connected with GordonRamsayClub.com.
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